Firma Stella

Founded by Peter Johnson

Active

Operating region: GB, US, Worldwide

signed sports memorabilia autograph sourcing photo proof

Firma Stella is a Standard-tier signed-sports-memorabilia retailer and authenticator based in the United Kingdom, founded by Peter Johnson and trading for over a decade. Its authentication rests on a witnessed-signing model: items are signed at exclusive sessions Firma Stella arranges and attends, photographed at the moment of signing where possible, and issued a holographic certificate of authenticity whose number matches a hologram affixed to the item. Its focus spans football and wider sport, with a roster of player ambassadors who sign exclusively for the company.

How Firma Stella authenticates

Firma Stella authenticates by witnessing the signing rather than judging it after the fact. The company arranges exclusive private signing sessions with players and attends them, and wherever possible photographs the actual moment each item is signed, using a different proof image for each individual item rather than a single session photo reused across a run. It has formed signing partnerships with sporting figures who act as ambassadors, signing exclusively for the company. Founder Peter Johnson built the business from a childhood autograph-collecting passion into one of the larger UK signed-memorabilia retailers, operating from Hartlebury, Worcestershire.

What you receive and how to verify it

A Firma Stella item comes with a holographic certificate of authenticity whose number matches a hologram carefully affixed to the item, so the certificate authenticates only the specific piece it was issued for. Where the signing was photographed, that per-item proof image is supplied with the item, providing direct evidence of the signature being made. The company backs its items with a lifetime authenticity guarantee. Verification rests on the matching item-and-certificate holograms and the per-item signing photograph rather than on a public online database.

Why this matters for collectors

For a collector, Firma Stella's value is witnessed provenance with per-item photographic proof: an autograph documented at a session the company ran, with a proof image specific to that exact piece rather than a generic session shot. It is the right assurance when an item's worth rests on having been signed at a known session with direct evidence, rather than on a forensic opinion or an auction trail. Walkouts uses Firma Stella as a route for memorabilia signed through its own witnessed, photographed sessions.