Association Sportive de Saint-Étienne Loire, founded on 1 January 1919, is based in Saint-Étienne, France and currently competes in Ligue 1. The club’s identity is rooted in its city and colours, and signed football shirts from key eras appear regularly in specialist markets. Discoveries and consignments are shown on Walkouts, and provenance notes are essential when evaluating replica, fanshop and match-issued pieces.
Home matches are played at the historic Stade Geoffroy-Guichard, a name that features on many framed shirts and match posters. The team’s trophy room includes ten Ligue 1 titles and a memorable run to the European Cup final, which drives demand for shirts from the 1960s and 1970s. The IFFHS places the club at 501 in its club rankings, a single contextual measure among many for collectors.
Post-1970 anniversary releases attract steady interest, notably the Centenaire 2019 release that marked the 1919-2019 crest and offered limited-run fanshop shirts. Those centenary shirts are sought for their commemorative badges and short production runs, making condition and tag verification important for long-term provenance.
Season and match magnets include championship-winning campaigns and the European run. Examples collectors cite are the 1969-70 Division 1 title season and the club’s 1975-76 European Cup campaign, plus the 2012-13 Coupe de la Ligue success, all of which create focused demand for shirts worn or sold around decisive matches and cup ties.
Away kits have their own collector story, with the 1975-76 white away set linked to European fixtures and the white 2012-13 Coupe de la Ligue away set noted by some as a winners’ kit. Colourway, embroidery styles and sponsorless European final provenance are common attribution points when comparing retail issues and match-issued garments.
Fans and collectors explicitly value fanshop releases as well as match-worn pieces; early retail runs, player-issue variants and region-specific releases are all chased, and many sellers include 1975-76 European Cup final provenance notes or a COA to support a signature or game association. Free worldwide shipping is available for selected framed shirts and certified items.
Local culture around shirt collecting reflects Derby Rhône narratives, Geoffroy-Guichard match provenance and specific cup ties, so items from 1969-70 and 1975-76 often attract the strongest interest. The white set associated with the 1975-76 white away European ties, the Centenaire 2019 badge runs and Coupe de la Ligue winners’ shirts all appear in consignments, and sellers list specific seasons and matches to aid provenance when offering signed or framed shirts on Walkouts.